During the Holidays while we’re in a gift-giving mood, real estate agents like us should most definitely bestow a few gifts upon ourselves. A handbook like the Home Value eBook, or , can really help us get off on the right foot this New Year.
Heading into 2019, we should also consider real estate agent resolutions. By resolving to do certain things, we can ensure the success we built in 2018 carries over to 2019.
5 Real Estate Agent Resolutions
We must never forget the big picture. What’s the big picture? The big picture is looking at the whole situation and not just the minutiae. As real estate agents, if we caught up in the minutiae, like considering only a small piece of pricing a home, we can forget the entire picture.
As an example, let’s say that we only highlight the back deck when trying to sell a home. We already know that features and price together determine how long a home stays on the market, right? So, if we only highlight the deck, but don’t highlight the price in correlation with the deck, we’re not painting a big enough picture.
Over marketing isn’t marketing smart. There should be forethought in every marketing action. If you decide to respond to a post on social media, you had better know why. That doesn’t mean that everything you post should have some sort of marketing bent. What it means is that you must understand that whether you’re trying to market yourself or not, everything you do on social media, or any conversation you have, means you are marketing yourself.
People see you as a real estate agent. That’s as part of your identity as much as being a doctor is part of a doctor’s identity. Embrace it by understanding that everything you do is marketing and you’ll stay out of trouble.
Never stop learning. In a recent blog, we highlighted that one of the gifts you can give yourself is a finance education. What about learning about how material costs affect home prices? Or, how about becoming an expert in interest rates and how they affect the overall economy?
There are plenty of things you can learn. Become an expert at educating yourself and you’ll see how much of what you learn helps you sell more homes.
Client input’s important, but you’re the expert. Many times home buyers and home sellers don’t know what’s best for them. The expert, you, should know. It’s part of your job. It might seem counterintuitive to go against the old saying, the client knows best, but in the real estate industry the client doesn’t always know best.
Many times, the client knows least. Obviously, you must find the middle ground, but sometimes fighting clients on what’s best will help them in the long run. That should be the goal.
Taking things at face value’s not a bad skill. Sometimes, real estate agents like us make the bad move of over thinking situations. However, if things seem perfect, there could be an issue. Consider this question: how many times has a deal gone perfectly from beginning to end?
If you’re like most real estate agents, you know that the answer is almost never! If a buyer or seller’s happy with everything you do or will do, that could be a sign that something else is going on. Push for involvement, dig deeper, try to find out if there’s anything the client might not be telling you.
The New Year brings new resolutions. 5 resolutions that real estate agent should consider are: never forget the big picture, promise to market smart, resolve to keep learning, promise not to forget to fight for what’s best for their clients, and to look deeper if things seem perfect.